Do you know 75% of people while shopping online rely on the product photos to make a potential purchase? While the quality of the product images is important, we can’t ignore the importance of a white or blank background for photography.
A white backdrop gives a sleek, sophisticated and clean look to your product photos. There’s more and we can’t wait to share it with you.
So, without any further ado, let’s find out.
1. Highlight the product’s USP
As it is said,” The First Impression is the Last Impression”.
Product photos with dark or loud background colours like red or green can leave a potential customer confused over the lack of clarity.
So, when it comes to product photography, using a plain white background is the best way to make your product stand out.
This is because the white colour directs the users attention to a product and increases the chances of a sale. With focus on the product and less on the background colour, it is a win-win scenario.
As per eBay's research, products having a better photo quality are 5% more likely to sell.
With shoppers being able to view a neat and clean product image without any distracting background, there are chances you’ll get high-quality sales leads.
They gain clarity about the product, its features and benefits that push them down the sales funnel for lead conversion.
You will be surprised to know that 50% of online buyers find product images more important than product details.
They give an idea of what the product looks like. There is no confusion or overlap with the background.
Having the same white background for each product image builds a consistent brand image that wins trust of the shoppers.
Who would want to buy a product that has an unappealing and complex photo background?
Customers are likely to avoid buying if they don’t like the product image. White exudes a sense of purity and calmness that adds to the value of the product photography.
A white background creates a professional image of the product that attracts more customers to your site. With or without props, you can create an amazing impact on the shoppers with a white background.
In the end…
There is no formula for brand success. Little details matter and using a white background is one such integral factor to excel in product photography.
From driving more sales to elevating your brand presence, it can make your product photos look eye-catching and professional.
So, don’t underestimate the selling power of a white photography background. It can make or break your business.
Whether it’s a wedding, birthday or product launch, we offer a range of high-quality backdrops for different events.
Visit our website and start shopping.